Question

1. copy strategy may include _____, which creates an emotional response in the consumer.

a tagline

image spontaneity

an icon

an advertorial

Explanation:

Analyze the question stem

The question asks to identify an element of a Copy Strategy that is designed to create an emotional response in the consumer.

Evaluate the given options

• a tagline: A tagline is a short, memorable phrase used in marketing campaigns to establish a brand's identity and evoke emotional connections or associations with the brand.
• image spontaneity: This is not a standard, recognized component of a copy strategy designed specifically to elicit consumer emotional responses.
• an icon: An icon is a visual symbol representing an object or idea, primarily serving as a visual identifier rather than a direct copy strategy element meant for emotional response.
• an advertorial: An advertorial is an advertisement designed to look like an objective editorial or news article, focusing on informative or persuasive text rather than primarily evoking an emotional response.

Determine the correct choice

A tagline is a core creative element of a copy strategy. It is crafted specifically to capture the brand's essence, remain memorable, and trigger an immediate emotional connection or feeling in the target audience. Therefore, "a tagline" is the correct answer.

Answer:

• a tagline (Correct answer)
• image spontaneity
• an icon
• an advertorial