Question

a written component of an overall company strategic plan that addresses how the company will carry out its key marketing functions is a

a customer focus plan.

b marketing plan.

c goal strategy.

Explanation:

A marketing plan is a written part of a company's strategic plan that outlines how the company will execute its marketing functions. A customer focus plan emphasizes customer - centric actions but not specifically marketing functions, and a goal strategy is a broader term for achieving goals, not specifically about marketing functions.

Answer:

B. marketing plan.