Question

while shopping for back - to - school clothes, mal uses apps on her smartphone to comparison shop, and to obtain coupons and fashion advice. what external factor affecting the marketing environment does this represent?
multiple choice
demographic
sociocultural
technological
legal
economic

Explanation:

Mal uses smartphone apps (technology) for comparison shopping, coupons, and fashion advice. Demographic factors relate to population characteristics like age, gender. Sociocultural factors involve social and cultural norms. Legal factors are about laws and regulations. Economic factors pertain to financial aspects. Here, the use of apps (technology - a tool) indicates a technological external factor affecting the marketing environment.

Answer:

technological