Question

while researching a topic, a student has taken the following notes:

• the \self - service\ retail model was pioneered by clarence saunders in 1916 with his store, piggly wiggly.
• before this, customers would give a grocery list to a clerk, who would fetch items from behind a counter.
• in the self - service model, customers walked through aisles and selected products themselves.
• this shift encouraged the development of colorful, eye - catching packaging because products now had to \sell themselves\ to the shopper.
• self - service allowed stores to operate with fewer staff members, which lowered overhead costs.
• by lowering costs, retailers were able to offer lower prices to consumers, leading to the rise of the modern supermarket.

26 mark for review
the student wants to explain how the shift to self - service retail impacted product marketing. which choice most effectively uses relevant information from the notes to accomplish this goal?
a clarence saunders introduced the self - service model in 1916, which allowed customers to select their own products rather than relying on a clerk.
b the self - service model reduced overhead costs for retailers, which eventually led to the development of the modern supermarket.
c because products in self - service stores had to \sell themselves\ without the help of a clerk, manufacturers began designing more colorful and eye - catching packaging.
d the transition to self - service retail was primarily driven by the need to offer lower prices to consumers by reducing the number of staff members.

Explanation:

To determine the correct answer, we analyze each option:

• Option A: Describes the self - service model's customer interaction change but not its impact on product marketing.
• Option B: Focuses on cost - related impacts on the retail business model (supermarket development) rather than product marketing.
• Option C: Correctly connects the self - service model (products "sell themselves" without clerk help) to the impact on product marketing (manufacturers designing more attractive packaging).
• Option D: Explains the driver of the self - service transition (cost - reduction for lower prices) not the impact on product marketing.

Answer:

C. Because products in self - service stores had to "sell themselves" without the help of a clerk, manufacturers began designing more colorful and eye - catching packaging.