Question

which two persuasive appeals are used in this ad?
\as a small business owner, i know that every dollar counts. using festinaire shipping helped me cut costs by 20%.\
--abigail m., abbys online crochet supplies
festinaire shipping
ethos (character) logos (reason)
pathos (emotion)

Explanation:

Ethos is used as Abigail M., a small - business owner, gives a testimonial, which builds credibility. Logos is used with the factual statement of a 20% cost - cutting, appealing to reason.

Answer:

ethos (character), logos (reason)