Question

which rhetorical appeal is primarily used in this ad?
petit cadeau
premium chocolate
indulge yourself
ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad uses the image of a happy person and the phrase "Indulge yourself" to evoke positive emotions in the viewer, aiming to make them feel good about the product. This is characteristic of pathos, which appeals to emotions.

Answer:

pathos (emotion)