Question

which rhetorical appeal is primarily used in this ad?
moms have trusted us
for generations
airsoft
detergent
ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad emphasizes that "Moms have trusted us for generations." This builds credibility and trust through the reputation of the product (as trusted by moms over time), which is the essence of ethos. Ethos appeals to the character or credibility of the speaker/brand.

Answer:

ethos (character)