Question

which rhetorical appeal is primarily used in this ad? dont let bad breath hold you back. tantip breath mints ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad uses the phrase "DON'T LET BAD BREATH HOLD YOU BACK" which is likely to evoke an emotional response (fear of social awkwardness due to bad breath) in the viewer. Pathos is an appeal to emotions.

Answer:

pathos (emotion)