Question

which rhetorical appeal is primarily used in this ad?
certified heart healthy by
the american heart association
classic garden
healthy pot soup
ethos (character) logos (reason) pathos (emotion)
submit

Explanation:

Ethos is an appeal to ethics or credibility. Here, the ad mentions "Certified heart healthy by the American Heart Association." The American Heart Association is a well - known and respected organization in the field of heart health. By associating the soup (Classic Campbell healthy Red Soup) with this authoritative and trustworthy entity, the ad is using ethos. It is trying to convince the audience that because a respected character (the American Heart Association) has certified the product, it is a good and healthy choice. Logos would be an appeal to logic (e.g., presenting facts and figures about nutrition in a more analytical way), and pathos would be an appeal to emotions (e.g., showing a sad person who becomes happy after eating the soup). But in this case, the emphasis is on the credibility of the American Heart Association's certification.

Answer:

ethos (character)