Question

which rhetorical appeal is primarily used in this ad?
have an adventure!
pecholife activewear
ethos (character) logos (reason) pathos (emotion)
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Explanation:

The ad uses images of adventure activities like snowboarding and cycling. These visuals evoke emotions such as excitement and the desire for adventure. Pathos is an appeal to emotion, and this ad aims to stir up feelings in the viewer to make them interested in the product (presumably related to the activewear shown).

Answer:

pathos (emotion)