Question

which rhetorical appeal is primarily used in this ad?
have an
adventure!
echolife
activewear
ethos (character) logos (reason) pathos (emotion)

Explanation:

The ad uses images of adventure (snowboarding, cycling) and the bold text "HAVE AN ADVENTURE!" to evoke feelings of excitement and the desire for thrilling experiences. Pathos appeals to emotions, which this ad clearly does by aiming to stir up emotions related to adventure and the thrill of outdoor activities.

Answer:

pathos (emotion)