QUESTION IMAGE
Question
which of the following types of product sales are most likely to require advice and guidance from a sales person? (select four answers.)
a jar of peanut butter
stereo speakers
a new car
furniture
a t - shirt
an expensive watch
shampoo
a book
Products that are high - involvement (expensive, complex, or with many options) need sales guidance. Stereo speakers have technical specs (e.g., sound quality, compatibility), a new car has many features/financing options, furniture has style/size/quality choices, and an expensive watch has brand, mechanics, and value aspects. Low - involvement products like peanut butter, T - shirt, shampoo, and a book are usually bought without much sales guidance.
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B. Stereo speakers, C. A new car, D. Furniture, F. An expensive watch