Question

which of the following statements is true of the marketing concept?
o a. it was characterized by an emphasis on mass production.
o b. it materialized when the great depression made consumers reluctant to part with their limited money.
o c. it materialized in the 1950s.
o d. it almost came to an end in the 1920s.

Explanation:

• The marketing concept emerged in the 1950s.
• Option A: Mass - production emphasis was more related to the production era, not the marketing concept.
• Option B: The Great Depression (1929 - 1939) was earlier. The marketing concept came after.
• Option D: The marketing concept started in the 1950s, not ended in the 1920s.

Answer:

C. It materialized in the 1950s.