Question

which of the following statements about the marketing environment is false? marketing environment forces can fluctuate quickly and dramatically. marketing environmental forces shape a marketers decisions and actions. the marketing - mix variables are easier to control than the environment. marketing environ. forces are uncontrollable, marketers dont plan for them.

Explanation:

Marketers do plan for uncontrollable marketing - environment forces. They analyze and anticipate changes in these forces to make informed decisions. For example, they consider economic, social - cultural, technological, and competitive forces and develop strategies accordingly.

Answer:

Marketing environ. forces are uncontrollable, marketers don't plan for them.