Question

which of the following refers to analyzing what customers think of your brand?
brand audit
brand equity
brand positioning
brand survey

question 8 (3.333333333 points)
what advice would you offer to entrepreneurs on a limited advertising budget?
buy the biggest magazine ad you can, even if it means you can only run it once.
run smaller, less visible ads more frequently in the best medium for your target audience.
focus on television advertising.
focus on radio advertising.

Explanation:

Analyze the first question on brand analysis

The first question asks which term refers to analyzing what customers think of your brand.

• A brand audit is a thorough examination of a brand's current position in the market compared to its competitors and an evaluation of its effectiveness. It directly involves analyzing customer perceptions, brand performance, and market standing.
• Brand equity refers to the commercial value derived from consumer perception of the brand name.
• Brand positioning is how a brand designs its offering to occupy a distinctive place in the mind of the target audience.
• A brand survey is a tool used to gather data, but the overall process of analyzing customer perceptions and brand health is a brand audit.

Analyze Question 8 on advertising budget advice

Question 8 asks for advice for entrepreneurs on a limited advertising budget.

• Buying a single large ad is risky and lacks the repetition needed for brand recall.
• Television and radio advertising are generally very expensive and not suitable as primary recommendations for a highly limited budget.
• Running smaller, less visible ads more frequently in the best medium for the target audience maximizes exposure, builds consistency, and fits a tight budget.

Answer:

Question 1

• Brand audit (Correct answer)
• Brand equity
• Brand positioning
• Brand survey

Question 8

• Buy the biggest magazine ad you can, even if it means you can only run it once.
• Run smaller, less visible ads more frequently in the best medium for your target audience. (Correct answer)
• Focus on television advertising.
• Focus on radio advertising.