Question

which of the following is the most complete definition of marketing?
a. a set of activities done to maximize profits
b. a set of activities done by an organization to satisfy its customers and meet internal goals
c. a set of activities done to find new markets to meet customer needs
d. a set of activities done to grow an organizations customer base

Explanation:

Marketing involves multiple aspects. Option A only focuses on profit - maximizing, which is too narrow. Option C is about finding new markets but doesn't cover all marketing activities. Option D is about growing the customer base but lacks the element of organizational goals. Option B is comprehensive as marketing is indeed a set of activities by an organization to satisfy customers (a key external focus) and meet internal goals (such as profit, growth etc.).

Answer:

B. A set of activities done by an organization to satisfy its customers and meet internal goals