Question

which of the following is a disadvantage of advertising on the internet? a. internet advertisements limit the scope for interactivity. b. the level of exposure gained from advertising on the internet is poor. c. it is difficult to deliver the right advertisement to the right person at the right time. d. web surfers tend to ignore the vast majority of advertisements.

Explanation:

• Option A: Internet ads actually offer high interactivity (e.g., click - throughs, video plays). So, this option is incorrect.
• Option B: The Internet has a wide reach, and exposure can be high if targeted well. This option is wrong.
• Option C: With tools like cookies, algorithms, and user data, it is possible to target ads to the right person at the right time. This option is not a valid disadvantage.
• Option D: Web surfers are often bombarded with numerous ads. They have developed a tendency to ignore most of them (banner blindness, ad - blocking behavior), which is a well - known disadvantage of Internet advertising.

Answer:

D. Web surfers tend to ignore the vast majority of advertisements.