Question

which of the following is a difference between sales promotion and personal selling?
o a. sales promotion is the association between a marketer and a partner for promoting a product, while personal selling is the broadcasting of
advertisements on social media.
o b. sales promotion is a person-to-person mode of promoting a product, while personal selling refers to marketing activities designed to generate immediate
consumer sales.
o c. sales promotion refers to the marketing activities designed to stimulate immediate sales activity through specific short - term programs, while personal
selling is the person - to - person presentation of products to potential buyers.
o d. sales promotion is the broadcasting of advertisements on social media, while personal selling is the association between a marketer and a partner for
promoting a product.

Explanation:

Sales promotion uses short - term incentives (e.g., discounts, coupons) to drive quick sales. Personal selling is a direct, face - to - face interaction between a seller and a potential buyer. Option a misdefines both (partnership vs. social media ads). Option b reverses definitions (sales promotion isn't person - to - person, personal selling isn't for immediate consumer sales). Option d also misdefines (sales promotion isn't just social media ads, personal selling isn't about partnerships).

Answer:

C. Sales promotion refers to the marketing activities designed to stimulate immediate sales activity through specific short - term programs, while personal selling is the person - to - person presentation of products to potential buyers.