Question

which of the following consists of intangible products that firms buy to facilitate their production and operating processes? operating supplies accessories business services installations question 35 0.5 pts the strategy of attaching a popular brand name to a new product in an unrelated product category is known as ____. brand reinforcement brand extension brand licensing brand engagement

Explanation:

Business services are intangible. They help firms in production and operations. Brand extension is using a popular brand on a new, unrelated product.

Answer:

First question: Business services.
Second question: brand extension.