Question

which of the following best exemplifies the use of ethos in an advertisement? a commercial that makes viewers feel nostalgic and emotional an ad that claims a product is the best without providing evidence a celebrity endorsing a new skincare product based on personal use an advertisement using charts and graphs to show product effectiveness

Explanation:

Ethos in advertising relies on credibility/authority. A celebrity endorsing a product uses their fame/trustworthiness (ethos) to persuade. The other options: emotional appeal (pathos), unsubstantiated claim, or logos (data/charts). So the celebrity endorsement is ethos.

Answer:

A celebrity endorsing a new skincare product based on personal use