Question

when marketers for walt disney world in florida attract french and british families by advertising the resorts new affordability for europeans, what global marketing environment factor are they employing?
multiple choice
lowered trade barriers
income distribution levels
international economic cooperation
cultural fit
currency fluctuation

Explanation:

Currency fluctuation affects the affordability of goods and services across different countries. When the marketers mention new affordability for Europeans, it is likely due to changes in currency exchange rates (currency fluctuation). Lowered trade barriers relate to ease of trade (tariffs etc.), income distribution levels are about how income is spread within a country, international economic cooperation is about countries working together on economic policies, and cultural fit is about aligning with cultural values. Since the focus is on affordability (which currency fluctuation impacts as it changes the value of money in different regions), currency fluctuation is the relevant factor.

Answer:

currency fluctuation