Question

1. what should ethical political advertising be based on?

a. truth and fairness
b. competitive advantage over opponents
c. popular opinion and voter preferences
d. emotional impact and memorable messaging

Explanation:

Ethical political advertising should adhere to principles of truth (providing accurate information) and fairness (treating opponents and issues fairly without misrepresentation or unfair attacks). Option b focuses on competition over ethics, option c on following opinions rather than ethical standards, and option d on emotional appeal without emphasizing truth/fairness. So the correct basis is truth and fairness.

Answer:

a. Truth and fairness