Question

what is not a benefit of using a press release as a part of a promotional mix?
cheap (free or almost free)
promotes many products at once
allows you to control the message
can reach a broad targeted audience
question 10
also known as the hook, the ______ catches the readers attention and includes the main idea of a press release.
body
boilerplate
dateline
headline

Explanation:

1. For the first question: Press releases are often about one - specific news item or product launch, not promoting many products at once. They are relatively cheap, can reach a broad targeted audience through media, but the media may not present the message exactly as intended, so control is limited.
2. For the second question: The headline of a press release is also known as the hook. It is designed to catch the reader's attention and convey the main idea. The body contains details, the boilerplate has company information, and the dateline has the date and location.

Answer:

1. promotes many products at once
2. headline