Question

value: 3

nowadays business dont care much about retaining customers because they can get more easily with the internet and social media.

true
false

Explanation:

Analyze the statement

The statement claims that modern businesses do not care much about retaining customers because acquiring new ones is easy with the internet and social media.

Evaluate customer retention vs acquisition

In business, retaining existing customers is highly valued. It is widely established that acquiring a new customer is significantly more expensive than retaining an existing one.

Connect to customer interaction

Building long-term relationships through effective Customer Interaction fosters brand loyalty, increases customer lifetime value, and generates positive word-of-mouth, which remains critical even in the digital age. Therefore, the statement is incorrect.

Answer:

• True
• (B) False (Correct answer)