Question

if the value of the euro increases relative to the dollar, disney might attract european families by advertising specially priced tourist packages. in this scenario, what global marketing environment factor would disney be capitalizing on?
multiple choice
cultural fit
income distribution levels
international economic cooperation
currency fluctuation
lowered trade barriers

Explanation:

When the euro's value increases relative to the dollar, it's a currency - related change. Disney is using this currency fluctuation (euro getting stronger) to offer specially - priced tourist packages. Cultural fit would relate to shared values or traditions, income distribution levels to how income is spread among people, international economic cooperation to joint economic efforts between countries, and lowered trade barriers to reduced restrictions on trade. But the key here is the change in currency value (euro vs. dollar).

Answer:

currency fluctuation