Question

for starbucks in china... where coffee culture was/is less established in new markets, starbucks focused early messaging on the \third place\ - positioning stores as a place for community and social connection rather than just coffee. which approach is this? straight extension dual adaptation product adaptation product innovation promotion adaptation

Explanation:

Starbucks changed its messaging to position stores as a "third - place" for community and social connection in new markets with less - established coffee culture. This is a change in promotion strategy to adapt to the market, rather than changes in the product itself or straight extension of the existing promotion.

Answer:

E. promotion adaptation