Question

for starbucks in china.... they created a series of \starbucks now\ stores - smaller, pickup - focused outlets built for mobile - first consumers in dense urban areas. which approach did they take? promotion adaptation dual adaptation product adaptation straight extension product innovation

Explanation:

Starbucks created a new type of store - "Starbucks Now" for mobile - first consumers in dense urban areas, which is a form of product innovation as it is a new offering in their store - format product line. Promotion adaptation would focus on marketing methods, dual adaptation involves both product and promotion changes, product adaptation is more about existing product changes, and straight extension is using the same product in new markets without change.

Answer:

product innovation