Question

some of the most significant challenges facing e - business today involve the security of online monetary transactions and the protection of consumer privacy. false true question 13 0.5 pts as the marketing manager of heartland pride, a cheese and dairy goods producer, youve done a great job of promoting your companys products in wisconsin. however, now you want to take it further, expanding into neighboring states. which option seems like the best choice to you? building a website that makes recommendations based on customers previous orders sending e - mail campaigns alerting distributors when new products become available creating online promotional campaigns based on seasonal changes and holidays designing a social media advertising campaign targeted at midwestern consumers

Explanation:

1. For the first - statement, in e - business, security of online monetary transactions and protection of consumer privacy are indeed major challenges, which is a well - known fact in the business domain.
2. For the second question, as a marketing manager looking to expand into neighboring states, a social media advertising campaign targeted at Midwestern consumers is the best option as it directly targets the new market area. Building a website with recommendations is more about customer retention, email campaigns to distributors are more about supply - chain communication, and seasonal/holiday online campaigns are more general and not specifically focused on the new market expansion.

Answer:

1. True
2. Designing a social media advertising campaign targeted at Midwestern consumers