Question

rudy healthcare ran a series of print ads in fitness magazines that included the tagline, \dedicated to building the health of our members and our communities.\ these print ads can be best described as ______ advertising.
a. fear - appeal
b. institutional
c. public service
d. direct - action
e. brand
sterling is asked to appear on the channel 3 morning show to discuss his companys corporate social responsibility initiative. which part of the promotion mix does this best represent?
a. public relations
b. sales promotion
c. brand advertising
d. corporate selling
e. advertising

Explanation:

First Question (Ruxy Healthcare Advertising)

Institutional advertising focuses on promoting an organization's image, values, or mission rather than a specific product. Ruxy Healthcare's ad emphasizes their dedication to member and community health, building their institutional image. Fear - appeal uses fear to persuade, public service ads are for public good (not organizational promotion), direct - action aims for immediate response, and brand advertising focuses on a brand's identity (here it's about the institution, not a brand of product).

Public relations involves managing the organization's relationship with the public, including media appearances to discuss initiatives like corporate social responsibility. Sales promotion is short - term incentives, brand advertising promotes a brand, corporate selling is not a standard promotion mix element, and advertising is paid, non - personal communication (this is a media appearance, not paid advertising).

Answer:

B. institutional

Second Question (Sterling's Promotion Mix)