Question

read the following writing prompt.

examine a department of education advertising campaign that promotes literacy. analyze the campaign to discover the target audience and the advertising techniques used. then evaluate the effectiveness of these advertising techniques. write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences.

now, review the prompt for hints about the audience. who will read your writing?

a general audience
fellow students
literacy specialists
only teachers

Explanation:

Analyze the writing prompt

Using the Writing Prompt Analysis knowledge point, we examine the prompt's instructions: "Write a formal essay in which you explain how the advertising campaign effectively promotes literacy to a range of audiences."

Identify the target audience

The prompt asks for a "formal essay" analyzing a public advertising campaign. Because it does not specify a restricted reader (like a teacher or a specialist), a formal essay of this nature is intended for a general audience.

Answer:

• (A) a general audience (Correct answer)
• (B) fellow students
• (C) literacy specialists
• (D) only teachers