Question

question 3
the purpose of ______ is to reach and appeal directly to individual consumers and to use information about them to offer products, services and offers that are most relevant to them and their needs.
a public relations
b sales promotion
c direct marketing

Explanation:

• Option A: Public relations focuses on managing relationships and reputation, not directly appealing to individual consumers with personalized offers.
• Option B: Sales promotion involves short - term incentives to boost sales, not the personalized approach to individual consumers described.
• Option C: Direct marketing is about reaching individual consumers directly and using information about them to offer relevant products/services, which matches the description in the question.

Answer:

C. direct marketing