Question

question 8
3 points
____ is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
a sales
b marketing
c exchange
d production

Explanation:

Marketing involves planning and executing conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges for satisfying objectives. Sales focus more on selling products. Exchange is a part of the process. Production is about creating goods.

Answer:

B. Marketing