Question

question 5 (multiple choice worth 5 points)
you see a commercial for a new product. it promises you clear skin in 30 days and greater confidence. the company selling the product is using
a claim of higher quality than competing products in price - based competition
a claim of higher quality than competing products in non - price competition
an emotional appeal in advertising as a method of price - based competition
an emotional appeal in advertising as a method of non - price competition

Explanation:

• Price - based competition: Focuses on price differences. The commercial here is not emphasizing price, so options with "price - based competition" can be eliminated.
• Non - price competition: Involves factors other than price like quality, features, or emotional appeal.
• Emotional appeal: The promise of "greater confidence" is an emotional aspect. The commercial is using an emotional appeal (related to confidence) as part of non - price competition (not talking about price).

Answer:

an emotional appeal in advertising as a method of non - price competition