Question

question 33 (1 point)
_____ are the inexpensive goods and services that consumers buy frequently with limited consideration and analysis.
shopping products
convenience products
unsought products
specialty products
question 34 (1 point)
the characteristics of a product that a marketer offers are known as _____.
product benefits
product features
product qualities
product visions

Explanation:

Question 33

Convenience products are defined as inexpensive goods/services bought frequently with limited consideration. Shopping products require comparison, unsought products are unplanned/unknown, specialty products are unique/brand - loyal. So the correct answer is Convenience products.

Product features refer to the characteristics of a product offered by a marketer. Product benefits are what customers gain, qualities are about excellence, visions are future - oriented. So the correct answer is product features.

Answer:

B. Convenience products

Question 34