Question

question 26
0.5 pts
which of the following is an example of a qualitative forecasting technique?
a pharmaceutical company asks its sales force to predict the sales of a particular drug over the
next six months
a handbag retailer compares response rates to two variations of the same instagram ad
a notebook manufacturer predicts the sales of notebooks this school season based on sales from
the last five years
mcdonalds offers a new pulled pork sandwich in cincinnati for the next three months

Explanation:

Qualitative forecasting techniques rely on expert judgment, opinions, and subjective information. In the first option, the sales force's prediction is based on their knowledge and experience (subjective input). The second option involves comparing response rates (quantitative data). The third option uses historical sales data (quantitative). The fourth option is a market - testing action, not a forecasting technique.

Answer:

A pharmaceutical company asks its sales force to predict the sales of a particular drug over the next six months.