Question

question 24
primary market research involves:
gathering new data directly from original sources, such as customer surveys or interviews.
analyzing data from published government reports.
studying competitors financial statements.
reviewing sales data from the previous year.

Explanation:

Primary market research is defined as collecting new, first - hand data directly from the source. The option "Gathering new data directly from original sources, such as customer surveys or interviews" fits this definition. The other options (analyzing government reports, studying competitors' financial statements, reviewing previous year's sales data) involve using existing or secondary data, which is secondary market research.

Answer:

A. Gathering new data directly from original sources, such as customer surveys or interviews.