Question

question 14 of 25
leslie has developed a new kind of running shoe, and now she is trying to decide where to sell it. which of the 4ps of marketing is she concerned with at the moment?
a. price
b. product
c. placement
d. promotion

Explanation:

The 4Ps of marketing are Product (the item itself), Price (cost to the consumer), Placement (distribution channels), and Promotion (marketing communications). Leslie is deciding where to sell the shoe, which relates to the distribution aspect of marketing. Placement in the 4Ps focuses on getting the product to the right place where customers can access it. So, she is concerned with Placement.

Answer:

C. Placement