Question

question 8 of 10
which of the following is the most complete definition of marketing?
a. a set of activities done to find new markets to meet customer needs
b. a set of activities done to maximize profits
c. a set of activities done to grow an organizations customer base
d. a set of activities done by an organization to satisfy its customers and meet internal goals

Explanation:

Marketing involves understanding customer needs (satisfying customers) and also aligning with the organization's objectives (meeting internal goals). Option A only focuses on new markets. Option B is too profit - centric. Option C only emphasizes customer base growth. Option D encompasses both customer - centric and organizational aspects, which is a more complete definition.

Answer:

D. A set of activities done by an organization to satisfy its customers and meet internal goals