Question

question 10

when a company such as coca-cola decides to use the same product design and advertising strategy throughout the world, it is following the ____ strategy.

multidomestic
consortia
focused
globalization

Explanation:

Analyze the core business strategy described

The question describes a company (Coca-Cola) using the same product design and advertising strategy throughout the world. This represents a standardized approach to international markets, maximizing global integration and efficiency rather than local responsiveness.

Evaluate the given options

• multidomestic: This strategy customizes products and advertising to local markets in each country, which is the opposite of using the same design worldwide.
• consortia: This refers to a cooperative agreement or alliance among multiple organizations, not a product/advertising strategy.
• focused: This refers to targeting a specific niche market segment, not a worldwide standardization strategy.
• globalization: A globalization (or global) strategy treats the world as a single unified market, utilizing standardized products and marketing strategies globally.

Answer:

• multidomestic
• consortia
• focused
• globalization (Correct answer)