Question

question 10

karpenter is introducing a car dealership that caters to various income groups: she promotes luxury mercedes s-class models to high-income customers and provides c-class models to middle-income buyers.

this strategy exemplifies segmentation by ______.

income
psychographics
cultural background
geographic location

Explanation:

Analyze the business scenario

Using the Market Segmentation knowledge point

The scenario describes Karpenter's car dealership targeting different customer groups based on their financial resources:

• Luxury Mercedes S-Class models are promoted to high-income customers.
• Mercedes C-Class models are provided to middle-income buyers.

Identify the segmentation variable

Using the Market Segmentation knowledge point

Income is a classic demographic variable used to divide a market into distinct groups based on their purchasing power and financial status. Therefore, dividing and targeting customers based on "high-income" and "middle-income" categories represents segmentation by income.

Answer:

• income (Correct answer)
• psychographics
• cultural background
• geographic location