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question 7 of 10: for entrepreneurs, telling a detailed story filled with emotion generally: a) drives away rational customers b) engages customers brains and senses c) scares customers d) bores customers
Emotional storytelling in business (Marketing sub - field) is a technique to connect with customers. Rational customers are not "driven away" as a general rule. Scaring or boring customers is counter - productive. Emotional and detailed stories engage customers on a deeper level (using brain's emotional centers and sensory imagination).
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B. Engages customers' brains and senses