Question

question 10 of 10: you pay $0.35 per name for email list a and get a click rate of 4%. you pay $0.55 per name for email list b and get a click rate of 6%. which list has the lowest cost - per - click?

a) list a

b) list b

Explanation:

Step1: Define cost-per-click formula

Cost - per - click (CPC) is calculated as the cost per name divided by the click rate (expressed as a decimal). The formula is \(CPC=\frac{\text{Cost per name}}{\text{Click rate (decimal)}}\).

Step2: Calculate CPC for List A

For List A, the cost per name is \(\$0.35\) and the click rate is \(4\% = 0.04\).
Using the formula, \(CPC_A=\frac{0.35}{0.04}=\$8.75\).

Step3: Calculate CPC for List B

For List B, the cost per name is \(\$0.55\) and the click rate is \(6\%=0.06\).
Using the formula, \(CPC_B = \frac{0.55}{0.06}\approx\$9.17\) (rounded to two decimal places).

Step4: Compare the two CPC values

Since \(8.75<9.17\), List A has a lower cost - per - click.

Answer:

a) List A