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tina is looking to create a growth strategy for her exercise equipment company. as part of her research, she is studying external factors impacting her company’s growth, and that means she is examining her entire industry much more closely. what is tina studying in this scenario?
○ seeing how much exercise equipment consumers have been buying
○ examining what types of exercise equipment customers buy and what the latest trends are
○ watching what other companies in the exercise equipment sector are doing
○ looking at her firm’s level of sales of exercise equipment over time
When a company examines its entire industry closely, it is analyzing the industry environment. This helps in understanding the external factors that can impact the company's growth.
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examining what types of exercise equipment customers buy and what the latest trends are