Question

(1 point)
a local honey company is running a promotion by offering free samples of their product at the local farmers market what type of growth strategy is the honey company pursuing?
○ market expansion
○ related diversification
○ market penetration
○ product expansion

Explanation:

Market penetration involves increasing sales of existing products in existing markets. Offering free samples at a local farmers' market aims to increase the company's market share in the local market (existing market) for its honey (existing product). Product expansion would involve new products. Market expansion would involve new markets. Related diversification would involve entering new, related businesses.

Answer:

market penetration