Question

1. an online gardening magazine wants to understand why its subscriber numbers have been increasing. what kind of reports can a data analyst provide to help answer that question? select all that apply.

reports that describe how many customers shared positive comments about the gardening magazine on social media in the past year
reports that compare past weather patterns to the number of people asking gardening questions to their social media
reports that examine how a recent 50%-off sale affected the number of subscription purchases
reports that predict the success of sales leads to secure future subscribers

Explanation:

To determine which reports help answer why subscriber numbers are increasing, we analyze each option:

• "Reports that describe how many customers shared positive comments about the gardening magazine in the past year": Positive comments can attract new subscribers, so this helps explain the increase.
• "Reports that compare past weather patterns to the number of people asking gardening questions to their social media": Weather affecting gardening interest could relate to subscription growth (e.g., good gardening seasons increasing interest).
• "Reports that examine how a recent 50% - off sale affected the number of subscription purchases": A sale promotion directly impacts subscription numbers, explaining the increase.
• "Reports that predict the success of sales leads to secure future subscribers": This focuses on future subscribers, not explaining the current increase.

So the relevant reports are the first, second, and third options.

Answer:

• Reports that describe how many customers shared positive comments about the gardening magazine in the past year
• Reports that compare past weather patterns to the number of people asking gardening questions to their social media
• Reports that examine how a recent 50% - off sale affected the number of subscription purchases