Question

match the term with the correct definition.
a. influence that comes from the society in which a person lives.
behavioral segmentation
customer experience (cx)
customer profile
extensive buying decision
external influence
four ps of marketing
geographic segmentation
impulse buying decision
market segmentation
personal influence
b. dividing a market by the relationships between customers and the good or
service.
c. detailed description of the typical consumer in a market segment.
d. specific group of customers whose needs a company will focus on
satisfying.
e. focuses on building long - term relationships with customers.
f. process of dividing the market into smaller groups.
g. segmenting a market based on where customers live.
h. amount of money requested or exchanged for a product.
i. relationship the customer has with a good, service, or company.
j. marketing elements of product, price, place, and promotion.
k. influence that makes each individual unique.

Explanation:

• Behavioral segmentation: This is about dividing a market based on consumer behavior such as usage occasion, loyalty status, etc. It aligns with the concept of dividing a market by the relationships between customers and the good or service (Option B).
• Customer experience (CX): Focuses on the overall experience a customer has with a company's products or services. It is related to the detailed description of the typical consumer in a market segment (Option C).
• Customer profile: A specific group of customers whose needs a company will focus on (Option D).
• Extensive buying decision: Involves a lot of research and consideration. It can be related to the process of dividing the market into smaller groups (Option F).
• External influence: Influence that comes from the society in which a person lives (Option A).
• Four Ps of marketing: Marketing elements of product, price, place, and promotion (Option J).
• Geographic segmentation: Segmenting a market based on where customers live (Option G).
• Impulse buying decision: Amount of money requested or exchanged for a product (Option H).
• Market segmentation: Dividing a market by the relationships between customers and the good or service (Option B).
• Personal influence: Influence that makes each individual unique (Option K).

Answer:

• Behavioral segmentation - B. Dividing a market by the relationships between customers and the good or service.
• Customer experience (CX) - C. Detailed description of the typical consumer in a market segment.
• Customer profile - D. Specific group of customers whose needs a company will focus on.
• Extensive buying decision - F. Process of dividing the market into smaller groups.
• External influence - A. Influence that comes from the society in which a person lives.
• Four Ps of marketing - J. Marketing elements of product, price, place, and promotion.
• Geographic segmentation - G. Segmenting a market based on where customers live.
• Impulse buying decision - H. Amount of money requested or exchanged for a product.
• Market segmentation - B. Dividing a market by the relationships between customers and the good or service.
• Personal influence - K. Influence that makes each individual unique.