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Question
______ marketing is accomplished by companies using specific technical elements to ensure that search engine crawlers easily find and index the content, placing their article in the top search results.
options:
pay per - click (ppc)
search engine optimization (seo)
email
social media
The question is about identifying the type of marketing that uses technical elements to help search engine crawlers find and index content for top search results. Search Engine Optimization (SEO) focuses on optimizing websites and content to rank higher in search engine results, which matches the description. Pay - per - click (PPC) is about paid ads, email marketing is about using emails for promotion, and social media marketing is about promoting on social platforms. None of these other options fit the description of using technical elements for search engine crawling and indexing as SEO does.
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B. Search engine optimization (SEO)