Question

look at the food waste-reduction ad, then use the drop-down menus to answer the questions.
what does this ad most appeal to?
which element of this ad best supports this appeal?

Explanation:

Analyze the advertisement's visual and textual elements

The advertisement shows a bag of food with a tag that reads "BEST IF USED." Below it, the text states: "EVERY AMERICAN WASTES 290 POUNDS OF FOOD A YEAR." This ad is part of a Public Service Campaign aimed at reducing food waste. The use of a specific, quantifiable statistic ("290 pounds of food a year") is a key feature of Media Analysis when identifying how campaigns persuade their audience.

Identify the primary rhetorical appeal

Using Rhetorical Analysis, we evaluate the three classical appeals: emotions (pathos), ethics (ethos), and logic (logos). The prominent text on the ad presents a factual statistic: "290 POUNDS OF FOOD A YEAR." Facts, figures, and statistics appeal directly to the audience's sense of reason and intellect. Therefore, this ad most appeals to logic.

Determine the supporting element

To support an appeal to logic, the advertisement must rely on evidence that can be proven or measured. The element in this ad that best supports a logical appeal is the factual statistic: "the statistic about how much food is wasted." This quantitative data provides the rational foundation for the campaign's message.

Answer:

Question 1

What does this ad most appeal to?
<blank>logic</blank>

Question 2

Which element of this ad best supports this appeal?
<blank>the statistic about how much food is wasted</blank>