Question

kenton is a busy insurance salesperson, yet twice a month he writes a column for the local newspaper in which he addresses issues concerning financial security. the most logical reason for such activity is to
multiple choice
motivate other salespeople to sell more insurance.
attract prospects without having to go out and prospect.
qualify prospects with a limited amount of time.
show any stakeholders who read the column how intelligent he is.
protect his own personal financial investments.

Explanation:

Kenton is an insurance salesperson writing about financial security in a local newspaper. The core goal of sales activities is to generate leads. Writing a column positions him as knowledgeable, so readers interested in financial security (potential insurance buyers) may reach out to him, reducing the need for active prospecting. Other options are less logical: motivating peers isn’t his role; qualifying prospects requires interaction post-lead generation; showing intelligence isn’t a direct sales goal; protecting personal investments is unrelated to his professional column.

Answer:

attract prospects without having to go out and prospect.