Question

julia is a successful athlete who has built a favorable public image for herself. to boost her image, she attends several promotional events that are covered by the media. which of the following marketing strategies is illustrated in this scenario? a. idea marketing b. people marketing c. event marketing d. place marketing

Explanation:

People marketing focuses on promoting individuals. Here, Julia (an individual) is using promotional events to boost her public image, which aligns with people marketing. Idea marketing promotes concepts/ideas, event marketing centers around events themselves (not the person using events for self - promotion), and place marketing is about promoting locations.

Answer:

B. People marketing